Shaping the Future of Marketing Metrics

Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.

Senior Director of Market Transformation at NFRC, Tom has 17 years of fenestration industry expertise to advance energy efficiency and sustainable building practices. He drives market adoption of third-party certification and educates on the impact of fenestration on energy savings and healthier environments. Tom holds an MBA from the University of Maryland, is a LEED Green Associate and FitWel Ambassador, and serves on the Cool Roof Rating Council’s Board of Directors. He also teaches marketing metrics and digital marketing at Harvard Extension School, blending innovation and strategy to inspire future leaders.

Multi-disciplinary Graphic Designer with an MA in Integrated Marketing Communications and extensive experience in branding, digital marketing, and content creation. With a proven track record of collaborating with global organizations like TransPerfect, Diageo, and Nespresso, she delivers innovative strategies and high-quality designs across digital and experiential platforms. Combining strategic thinking with creative execution, she drives engagement and elevates brand visibility. Her expertise spans website design, social media content, and campaign management, ensuring flawless alignment with business objectives.