Shaping the Future of Marketing Metrics

Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.

Tom Herron is a marketing executive and co-founder of the Marketing Metrics Association. He spent nearly two decades building and leading the marketing, communications, and business development function of a national standards and certification nonprofit, where he advised the CEO on strategy and conceived the initiatives that grew the organization's revenue, reach, relevance, and reputation. His work earned national coverage in The Washington Post and Consumer Reports and generated invitations to brief the U.S. Department of Energy and the EPA. Tom specializes in customer strategy, the discipline of understanding what people truly value before an organization acts. A Teaching Assistant for Digital Marketing in the Age of AI and Marketing Analytics at Harvard Extension School, he has served as Vice Chair of the Sustainable Buildings Industry Council and holds an MBA from the University of Maryland.

Anil is an enthusiastic individual who loves playing with the latest technology and web frameworks. He has completed his studies for a Master's in Computer Applications. He has a Strong willingness to work with others at all levels and work towards achieving a common goal. He has an incredible ability to adapt to changing priorities, task completion deadlines, and even when it looks hard, he makes it look all so easy.